Ice Bucket Challenge - pays off?

[Toastrel]

Ice Bucket Challenge, Fundraising Efforts Lead to Potential ALS Breakthrough

https://news.sphp.com/news/ice-bucket-challenge-fundraising-efforts-lead-to-potential-als-breakthrough/

The fundraising generated by the Ice Bucket challenge looks like it might pay off for ALS patients.

 

Quote

The treatment targets two cellular structures damaged by the disease: the mitochondria and the endoplasmic reticulum. During a multicenter, randomized, double-blind study, the medication resulted in a 25 percent better functional outcome among 137 participants. The study’s lead author, Dr. Sabrina Paganoni, a neuromuscular specialist at Massachusetts General Hospital’s Sean M. Healey & AMG Center for ALS, said that, if approved, the new drug would be just one part of a cocktail of medications that would help keep ALS at bay. She credited the Ice Bucket Challenge for getting her study and others going.

 

[paco]

[DBW]

6 hours ago, paco said:

You’re supposed to hook up the chair to the battery and turn on the juice before you dump the water 

[xzmattzx]

That's good news, but my first definition of "pays off" is when girls did the ice bucket challenge and forgot that they were wearing white t-shirts.